US Self-Improvement Industry

Fredrick Miller

30 Oct 2025 — 1 min read

(GITNUX REPORT 2025)

The most common goal among self-improvement consumers is improving mental health, followed by career advancement.

The top three issues people seek help for self-improvement are personal happiness, career development, and mental health.

over 50% of self-improvement and personal growth books published after 2010 focused on mindfulness and meditation.

The phrase "self-help" which relates to self-improvement gained popularity on Google trends started around 2004 and peaked in 2019.

The most popular "self-help" categories are; mental health, financial success, and personal growth.

The "Law of Attraction" is referenced in over 1,600 self-help books published since 2000.

Instagram and TikTok have seen a rise in self-help content, with hashtags like #self-help and #personaldevelopment accumulating over 10 billion personal views.

The top three self-help topics searched online are; work/life management, positive thinking, and discipline habits.

The most common skill taught in self-help courses is time management, utilized by 65% of participants.

INDUSTRY GROWTH AND MARKET SIZE

with over $12 billion global yearly revenue and a 75% surge in social media influencers, the booming self-help industry proves that while the path to self-improvement and personal growth is more popular than ever, it's also increasingly a lucrative and multi-faceted marketplace where everyone from app developers, to audio books,and online courses can cash in on your quest for personal betterment.

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CHANGE EQUALS GROWTH II

WHO IS THIS PUBLISHER CREATING THIS CONTENT?

OUR MISSION: TO BUILD CUSTOMER SATISFACTION

DEVELOPING OUR SPIRITUAL ROOTS.